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Sport Inspired Brand Identity
The challenge
To create a meaningful evolution of this charity's brand identity, injecting energy and spirit, and providing strong brand story.
We delivered
A brand identity design and communication strategy.
Sport Inspired – the brand
Sport Inspired endeavour to get children involved in physical activity. The aim is to get all children, regardless of their abilities, involved so that they feel healthier, more confident, involved and more connected to their community.
Sport Inspired – the brand
The energetic community. The brand identity is based on a simple symbol which at once symbolises a burst of energy and a connected community.
This burst also doubles as an asterisk in communication headlines and gives the graphic feel a sense of effusive energy.
Sport Inspired – the brand personality
The enthusiastic, infectious, spirited, unstoppable, generous, celebratory, inspiring, surprising brand.
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