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CaféX brand identity

The challenge

We were tasked to create a brand story and communication strategy and brand identity design for this collaboration and communication technology company.


We delivered

Brand strategy, brand identity design, brand look and feel, brand experience and brand communications.

CaféX logo

CaféX – the brand idea

CaféX are a company that works to create collaboration through seamless technology. The brand logo brings two arrows facing each other together to create an iconic X which creates the thread right through the visual identity.

CaféX Brand Identity

CaféX – the brand video

This is a simple distillation of ‘Making together happen’ and the technology behind it in 90 seconds.

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CaféX – An iconic brand

The ‘X’ pervades through the spine of the brand creating a graphic signal that makes CaféX stand out from in the tech arena.

CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity

CaféX

A bold and inspired, simple and elegant, vibrant and passionate, open and empathetic brand.

CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity CaféX Brand Identity